The Project
HBFace launched a skincare line for all skin types. The launch introduced the new branding of HBface from the previous Haley Bogaert Face logo. The product line contained over 30 new products that required naming, descriptions, category icons and designs for the labels and boxes. The warm sunset shade colours helped customers connect what products suited similar skincare needs. 

Art Director + Copywriting: Presley Mills
Photography: Jeremie Dupont

Creative Director:
Haley Bogaert

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