The Project
HBFace is a brow salon and makeup line dedicated to making glamour accessible and effortless. During Presley’s three years as art director, we launched about 50 new products, redesigned the website, created three large seasonal campaigns per year, began email marketing and social advertising and hosted multiple events and masterclasses. Strategically Presley helped shift the brand focus to being more product focused rather than influencer-focused. This shift is demonstrated in the name change from Haley Bogaert Face to HBFace.
Art Director: Presley Mills
Photography: Jeremie Dupont
Creative Director: Haley Bogaert
Creative Director: Haley Bogaert
