For the event season of 2022, Simon Data wanted to celebrate the unsung business heroes: Marketing. Potential clients were invited to the events with a quiz to tell them what type of hero they are. The in-person event included a check-in booth, key card touchpoints, as well as live superhero portrait illustrations. To accompany the theme, the product one-sheet was transformed into a comic strip.
Developer: Ben Barnard
Design + Illustration: Presley Mills
Copy: Mary Louke
Marketing Leads: Alyssa Riddle & Jessica Kenney